To achieve high level of success getting listed on the major search engines requires a combination of search engine marketing services as outlined below.
Keyword Market AnalysisSelecting the right keywords and phrases is critical to the success of any search engine marketing campaign. It will require analysis of your keyword market(s) to ensure proper keyword selection.
Website Content AnalysisUnderstanding the best use of page titles, META tags, and the density and frequency of keywords within a website's content is critical to the process of executing the right search engine optimization strategy. We will carefully review each web page to be submitted to search engines and update the page as necessary to achieve best results.
Website OptimizationSearch Engine Optimization (SEO) is the process of modifying META data and other variables within web pages to fit within the criteria, or algorithms, set by search engines to ensure optimal placement.
Professional SubmissionOptimizing a web page is only part of a successful SEO implementation. How, What, When and Where to submit also requires a calculated approach. We use a variety of website submission methods to meet the needs of each new client.
Hand Submissions
Performing page submissions by hand (as opposed to an automated bot) is recognized as the best method for optimal placement within Internet directories and search engines. Hand submissions also help to ensure that each search engine's submission guidelines are followed and most of the major search engines will not except automated submission.
Paid Inclusion Programs
We will utilize popular paid inclusion programs such as Yahoo, LookSmart, Alta Vista, AllTheWeb, Teoma , and Inktomi. These programs provide additional benefits, such as spider refreshes every 48 hours (keeps your content current in the index) and guaranteed long-term inclusion in the search engine. The cost for these programs varies for each search engine anywhere from $35USD to $300USD per year. After analyzing your current search engine positions we will recommend which paid inclusion program to use.
Link popularity
This is one of the most important aspects of good placement, when highly ranked websites link back to your website it improves your ranking. It is almost impossible to get good placement on Google.com without link popularity. As a Snappy Design client you will enjoy the benefits of our exclusive client link exchange program.
Submission VerificationWe verify all submissions and log all responses for search engine submission.
Monitoring & ReportingThe ability to analyze Internet marketing results is an important aspect of any on-line marketing campaign. We use website statistics to analyze traffic therefore with every hosting account we provide server logs and have statistical software installed that can also track referrer and search terms used.
